In PTI's world, a campaign is a time-limited agreement: a brand wants content featuring their product posted to a specific audience, PTI matches tenant members whose profiles fit, and members who accept can earn rent-related rewards for creating and posting that content — when campaigns run in your market and your landlord participates.
Everything else is detail — but the details matter. Who the brands are, why they pay, what they ask you to create, and how value moves from their marketing budget to your rent workflow is what turns a vague idea into something you can act on.
Where the money comes from: the brand's perspective
Brands need to reach people who might buy their products. Traditional advertising — TV, display, billboards, even search — has grown more expensive and less trusted. People skip ads, use blockers, and distrust brand-owned accounts.
What still lands is content from people in a community — friends, neighbors, accounts people follow by choice. Word-of-mouth has always been powerful; social media scales it. Brands on PTI (often through community marketing tools like Swarm Boss where enabled) are buying access to authentic local audiences through renters who live in the market and post in a genuine voice.
That is why a Birmingham restaurant may value a PTI member with 800 real local followers more than a display ad seen by thousands of people scattered across dozens of states.
How the money moves — brand budget to your rent workflow
Brand
Sets budget, audience, post rules
PTI
Matches by city, profile, platform
You
Post, submit, get verified
Rent rewards
Credit on your PTI tenancy — not PayPal cash
What a PTI brand campaign actually looks like
Every campaign has a brief — instructions for what to post and what you can earn. Example from the tenant side:
Campaign example (illustrative)
Local Hot Sauce Co. — Atlanta launch
Illustr. reward
$48
What the brand wants
- One Instagram or TikTok post featuring the product in use
- Real home-cooking context — not studio staging
- Your voice — no scripted copy
- Brand tag + #ad disclosure
Who they're looking for
- Atlanta metro residents
- Nano/micro accounts welcome
- Food, cooking, or local culture interest
- Active account with recent posts
Example caption
"Finally found a hot sauce that belongs on everything. Been using @LocalHotSauceCo on eggs and rice all week. Picked it up at the Ponce City Market pop-up — if you're in ATL, go find it. #ad"
One post, your voice, product you tried, disclosure included. The brand gets local content. You get rent-related rewards when verified — PTI facilitates the match and checks the post before releasing value.
Why "in your own voice" is a requirement Brands on PTI typically do not want scripted ad copy. They pay for how you actually talk about products with people who trust you. The brief gives product facts and disclosure rules; the rest should sound like you.
Which brand categories run campaigns — and why
Categories that pay well on PTI often benefit from authentic, local, community-level content rather than polished national ads alone.
What brand campaigns match your content best?
Select what best describes your posts to see likely categories and illustrative rate ranges.
What you actually post: three campaign examples
Instagram · Personal care · Houston
A hair-care brand runs a Houston launch. You use the product in your routine and post results with a genuine caption.
"Been trying this leave-in two weeks — twist-outs hit different. @BrandName sent it over. #ad #naturalhair"
TikTok · Local restaurant · Birmingham
A restaurant wants neighborhood awareness before opening weekend. You visit, film a short honest reaction, post to local followers.
30s TikTok: honest first visit recap + #ad #BirminghamEats
Facebook · Home goods · Indianapolis
A home brand wants product shown in real apartments. You photograph it in your space and post to your network.
"Small upgrade, big vibe — candle holder from @brand in my actual apartment. Paid post (#ad) but I'd say the same to a friend."
FTC disclosure
The FTC requires clear disclosure when you receive compensation (including products or rent-related rewards) for a social post. PTI briefs include required language — typically #ad, #sponsored, or a plain "paid partnership" statement. Follow the brief; you do not need to research rules separately for each campaign.
How PTI verifies your post before releasing rewards
After you post, PTI typically verifies before applying rewards. Common checks:
- Published on the platform in the brief
- Brand tag and disclosure visible
- Content matches the brief — product featured, format correct
- Visible to your audience — not private-only
Verification often takes about 24–48 hours after submission. Once approved, rent-related rewards can apply through your PTI account when your landlord and program support it. Timing varies by market and setup.
The simple version A brand needs people in your city to know they exist. You can tell them in 30 seconds in a voice your followers trust. That has value. PTI helps route that value toward rent — when campaigns exist, you complete the brief, and your landlord is linked. See illustrative earning ranges for what that can mean monthly.
Brands need your audience. You need help with rent. PTI connects those facts.
Join free, connect your accounts, invite your landlord, and check for campaigns in your city when briefs are live.
Join PTI free and start earningFree for tenants · Campaign availability varies · Landlord link for full rent features